Portrait photo of Paul Vastert

About Paul

Bio

Paul Vastert is an industrial design engineer who was formerly active as Co-Founder and Head of Design at Avy — a company he helped grow from scratch to a sprawling startup of 50+ employees serving established clients all over the world. Designing a rich and integrated product portfolio for Avy won him multiple design awards and honors.

Before his time at Avy, Paul worked as a freelance product, graphic and web designer after graduating from Industrial Design Engineering at the Delft University of Technology. He attracted the interest of several NGOs with his graduation project: the design of a hand-powered washing machine for Indian households.

Awards & Honors
UAE Drones for Good Awards
2017
Finalist
Avy
Stedelijk Museum Amsterdam
2017
Solution or Utopia? Design for Refugees
Avy
MIT & YES!Delft Startup Competition
2015
Finalist
WashAway
Philips Domestic Appliances Contest
2011
Winner
Wake Up Light
Best BSc Final Project TU Delft IDE
2010
Winner
Boon Edam
Experience
Avy
Co-Founder & Head of Design
2015 – 2022
Studio Paul Vastert
Freelance Product, Graphic & Web Design
2015 – 2018
Trakkies
Design Engineer
2015
Education
MSc Integrated Product Design
Delft University of Technology
2010 – 2015
  • Graduation project in Ahmedabad, India
  • Furniture Design Internship at Coordination Berlin
  • Minor in Arts, Photography & Graphic Design at UTS Sydney
BSc Industrial Design Engineering
Delft University of Technology
2006 – 2010
Skills
Prototyping
3D-printing, laser cutting, CNC milling (& G-code programming), casting, thermoforming, rotational molding, lathing, milling, composite processing & more
Adobe CS
Photoshop, InDesign, Illustrator, XD
CAD modeling
SolidWorks, Autodesk Inventor, Fusion 360, KeyShot
Visual communication
Design sketching, illustration, graphic design, brand design, web design, logo design, photography
Resume
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Profile

Paul's design work is characterized by a focus on usability, a constant striving for simplicity and a dedication to create positive impact — socially and environmentally. His approach to design is holistic, research-based and user-centered. Working in a structured and analytical way enables him to channel his creativity and intuition while addressing problems at the roots. Ranging from design research and concept development to prototyping and embodiment design, Paul is an all-round designer who finds joy in getting the bigger picture right as much as the smallest details.

In his spare time, Paul enjoys traveling, long days on his road bike, jam sessions with his band and everything his hometown Amsterdam has to offer.